![]() ![]() Other aspects of Fordist ideology have also been incorporated into the society’s structure, such as the World State’s motto, “Community, Identity, Stability,” which echoes Ford’s focus on uniformity and standardization. (After Ford), where “A.F.” has replaced “A.D.” as the dating system. Henry Ford is worshipped as a god, with characters often using the phrase “Our Ford” in place of “Our Lord.” The book is set in the year 632 A.F. In Brave New World, Fordism has been elevated to a near-religious status. However, the term “Fordism” in Huxley’s Brave New World takes on a different meaning, becoming a system of social control and conditioning that underpins every aspect of life in the World State. This virtuous cycle of mass production, mass consumption, and rising living standards was seen as the driving force behind the economic and social progress of the 20th century in the United States and other industrialized countries. Moreover, Fordism also had a social dimension, offering high wages which enabled workers to become consumers of the products they helped to produce. It allowed for increased productivity, lower production costs, and ultimately lower prices for consumers. Fordism is characterized by the mass production of standardized goods using specialized machinery, standardized work routines, and automated techniques. What is Fordism?įordism refers to the economic and social systems developed by American industrialist Henry Ford, who revolutionized automobile manufacturing with the introduction of the assembly line at his Ford Motor Company. In this article, we will dive into the concept of Fordism, its connection to the real world, and the symbolic meaning behind its overwhelming presence in Brave New World. One of the most notable aspects of Huxley’s imagined society is its system of Fordism, which permeates every aspect of life in the World State. Aldous Huxley’s Brave New World is a classic work of dystopian literature that remains relevant today because of its insightful depiction of the dangers associated with scientific progress, manipulation of human beings, and totalitarianism. ![]()
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